Mastering Google Webmaster Tools
So you’ve probably heard about some of the amazing new tools that Google has setup for webmasters to improve sites. No! Well check them out and let me show you some simple tricks to get the most out of the tools.
In less then five minutes and one simple Meta tag you can get access to see your site the way Google does.
Well if you are like me you’ve added your primary site like http://www.arkalum.org to your dashboard and maybe even a few of the other sites that you work on. But, have you considered adding your sites subsections?
Most sites these days have grown past the basic home page or main site URL and include things like http://arkalum.org/scholarships or maybe you use sub domains like http://scholarships.uark.edu and I’m just guessing but I’d bet you do direct targeted promos to those sections too. So let’s track how well those sections are doing.
That’s right, you can track the subsections of your sites and the best part is you’ve already done all the hard work. Remember that Meta tag? The one Meta tag works for the entire site domain including the subsections. Just go to your dashboard and add the subsection URL and verify with the Meta tag option and you’re done; nothing more to do besides read and learn great marketing secrets from Google.
Why bother; how is Google’s data going to help me?
The more you know the better you can promote your company. Let’s look at the searches "queries" on Google that actually lead to site visits.
http://www.arkalum.org
http://www.arkalum.org/benefits
Rather, this report tells us that the “Arkansas Magazine” is seen as a valuable publication that the company produces. As a matter of fact it shows us that there is enough interest out there that prospective readers are searching for it by name. Name recognition is one of the best things for any product or company.
These reports along with the many others, offer webmasters and marketers great insights on site visitors and potential customers. Use them wisely!
In less then five minutes and one simple Meta tag you can get access to see your site the way Google does.
So let’s start the Tricks!Automatically inform Google when you update your pages: Google Webmaster Tools provide you with detailed reports about your pages' visibility on Google. To get started, simply add and verify your site, and you'll start to see information right away.
Discover your links and see how users are reaching your site: View, classify, and download comprehensive data about internal and external links to your site with our new link reporting tools.
Enhance and increase traffic to your site: Learn which queries drive traffic to your site, and see exactly how users arrive there.
Find out more about the cool tools and get started at http://www.google.com/webmasters/start/.
Well if you are like me you’ve added your primary site like http://www.arkalum.org to your dashboard and maybe even a few of the other sites that you work on. But, have you considered adding your sites subsections?
Most sites these days have grown past the basic home page or main site URL and include things like http://arkalum.org/scholarships or maybe you use sub domains like http://scholarships.uark.edu and I’m just guessing but I’d bet you do direct targeted promos to those sections too. So let’s track how well those sections are doing.
That’s right, you can track the subsections of your sites and the best part is you’ve already done all the hard work. Remember that Meta tag? The one Meta tag works for the entire site domain including the subsections. Just go to your dashboard and add the subsection URL and verify with the Meta tag option and you’re done; nothing more to do besides read and learn great marketing secrets from Google.
Why bother; how is Google’s data going to help me?
The more you know the better you can promote your company. Let’s look at the searches "queries" on Google that actually lead to site visits.
http://www.arkalum.org
http://www.arkalum.org/benefits
From the first option we learn that our main site is doing good for the overall goal of “Arkansas Alumni” and overall for the organization. However, the subsection report tells is something a little more important. No! Its not that the magazine is the best benefit the company has.
Rather, this report tells us that the “Arkansas Magazine” is seen as a valuable publication that the company produces. As a matter of fact it shows us that there is enough interest out there that prospective readers are searching for it by name. Name recognition is one of the best things for any product or company.
These reports along with the many others, offer webmasters and marketers great insights on site visitors and potential customers. Use them wisely!
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